ABOUT
TRITON is a triathlon series featuring two live race formats: TRITON 1, a traditional one-day triathlon format, and TRITON 3, a stage-like format taking place across 3 consecutive days, always in the same sequence — swim, bike and run.
Both formats always offer three race distances to choose from: SPRINT, MIDDLE and LONG.
The series focus on delivering a progression system, a training and a racing platform, with a global ranking system and competition, and, a championship event for everyone, facilitating entry to crossing over athletes from swimmers, to cycling enthusiasts, to runners and endurance athletes, as well as for people looking for new formats to challenge themselves.
MISSION
& VISION
To redefine the sport of triathlon through constant innovation and the introduction of groundbreaking race formats.
Our Goal
Build a global platform that inspires athletes of all levels to soar to new heights.
Global Presence
Bringing the global triathlon community together in diverse and inspiring destinations.
Innovation
Constant evolution of race formats to keep the sport exciting and accessible.
"Making Your Mind Stronger Than Your Body."
INNOVATIVE FORMATS
TRITON offers two primary live race formats, each available in SPRINT, MIDDLE, and LONG distances.
"If you knew the magnificence of the numbers 3, 6, and 9, you would have the key to the universe."
Everything in TRITON falls under the mathematical trifecta that manifests in the magnificence of Nikola Tesla's 3, 6, 9 theory.
NUMEROLOGY
TRITON reflects a structured progression that connects logic, performance, and human potential. This philosophy is embedded into every race through a simple but meaningful system: athletes racing the SPRINT distance carry bib numbers starting with 3, the MIDDLE distance with 6, and the LONG distance with 9.
In numerology, 3 represents creation, energy, and the beginning of a journey—mirroring the entry point into the sport. The number 6 symbolizes balance, development, and commitment—reflecting the athlete’s progression and growing connection with endurance. The number 9 represents mastery, completion, and achievement—the culmination of effort and experience.
Together, these numbers form a natural pathway within TRITON: from entry, to progression, to fulfillment—connecting every athlete to a deeper structure that exists both in sport and in nature.
THE FOUNDER
THE FOUNDER
“My passion for sport began in childhood, competing in different disciplines while living in several countries, and later as a dedicated age-group triathlete.”
Over the past two decades, I have dedicated my career to the development of mass participation sports and international endurance events, particularly in triathlon. These experiences — both as an athlete and as an event organizer — shaped the vision behind TRITON.
The concept was first developed in 2017, driven by the belief that triathlon needed innovation in both competition formats and its business model. After the challenges of the COVID period, the vision began to take shape with the first test events in 2022 and 2023.
Today, TRITON is evolving into a global triathlon ecosystem connecting athletes, organizers, and partners around the world, bringing a new era for the sport.
OUR STORY
The Evolution of Excellence